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Posts Tagged ‘Facebook’

www.exidu.com VIPZE primera empresa en SOCIAL MARKETING – marketing a la inversa, nos parecemos mas a un facebook o skype que a un Amway o Herbalife en lo que respecta el modelo PODER DE GANAR CON LO GRATIS, sin precedente! Masificaremos el éxito! Te invito a ver este video y saca tus conclusiones www.exidu.net Para mayor información regístrate aquí: www.exidu.com Si te identificas con la propuesta, contáctame: Fernando Rivas Representante Vipze frivas@vipze.com fernandorivasberrocal@hotmail.com Skype:fernando919777 Vip2Vip:1648100

Author: TAEFER

Duration: 255

Published: 2010-05-16 00:41:43

Vipze Tu Negocio Digital de Social Marketing, www.exidu.com/frivas

In an effort to become the center of the social hub and violate your privacy (which, incidentally, Facebook doesn’t believe in anyway), Facebook made some interesting changes recently to…well, nearly everything. As a marketer and, more importantly, your friend, I just want to point a few things out that may be of interest to you.

Privacy
Facebook changed its privacy policy AGAIN. You may want to check to see how much of your information is shared on Facebook to people who aren’t your friends. And I mean friends in the Facebookian sense, not, you know, real friends. Visit your profile while you are NOT logged in and see how much of your information you can see. My guess is, you’ll see a whole lot more than you thought. You can change this in the privacy settings. You should all do this. Facebook makes it a point not to widely announce these changes to the average user, so people who want to protect their info should regularly check to see what the privacy settings are. When the Internet nerd herd raises alarm bells about this, I’ll try to keep you in the loop.

Like
Facebook recently ditched the “Fan” in Fan Pages. You no longer become a Fan of something, you “Like” it. Do you have a “Fan us on Facebook” button that you’ve placed on your site? It’s obsolete already. Sorry. Facebook is aiming to add this “like” button across the web so you can become a fan…I mean “like” a brand or page from that brand’s own website. 

It’s an interesting move that continues to place Facebook at the center of social web.

Confusingly, this is different than the little “like” option that exists in your mini-feed that indicates you appreciated someone’s news item or post. The formal “Like” is the same as the old “Fan,” which adds you to the page as a Fan, er, Liker?, and gives the page admins your demographic (supposedly anonymous) data and makes it possible for the page admins to contact you with updates or have their news show up in your mini-feed. 

On top of all of this, Facebook is now sharing data with applications in a new way. I don’t have all the data yet, but I can tell you that when I go to Pandora now,  it shows me which of my Facebook friends has bookmarked this artist or song and other information. It would be interesting if it didn’t make me so nervous.

Community Pages
Facebook has added what are now called “community pages.” So instead of being a “Fan of Sleeping” or “Fan of cooking” you now “Like cooking” and it takes you to a community page. These community pages are often pulled right from Wikipedia or other sites. There is a place where people who “like” the activity (again, Likers?) can share their thoughts. The word is that Facebook will eventually ask its members to contribute to the project. For example: http://www.facebook.com/pages/Cooking/113970468613229

The reason this is important is that Facebook is now rolling out “Community Pages” for brands who already don’t have a presence on Facebook, essentially forcing brands to play in the sandbox. If suddenly your brand has a Facebook page, this is why. Some examples are:

• http://www.facebook.com/pages/Aetna/105515602814384
• http://www.facebook.com/pages/Medtronic/105443739489637
• http://www.facebook.com/pages/Oxycodone/108675439157176

Likes and Interests
This change will more likely affect everyday users. Moving forward, Facebook is going to link the data you provided in your profile – such as hometown, schools, interests, movies, books and other interests – to Facebook Pages.

 A pop up will appear (if it hasn’t already) asking you which keywords in your profile you want linked to their corresponding Pages. The first time this happens you get an “ask me later” option. The second time it happens you don’t have that option. There is never a “Don’t link anything” option.

Once you accept the links, those keywords in your profile are now linked to those Facebook Pages and you are added to the list of Likers (that’s dumb) for that page. Again, now you will show up on those pages and the admins of those pages can contact you via Updates and that news will show up in your mini-feed. There is an option in privacy settings called “Friends, Tags, and Connections” that will let you specify who can see what connections. There is now also the option to hide your friends’ list on your profile.

So there you have it. Remember, check your privacy settings and, if you have non-techy friends or relatives, please educate them as well. A parting thought, the Terms of Service of Facebook basically say they can do anything they want with anything you post to Facebook, photos, video, etc. There’s not much we can do about that, but we can control who is seeing our info.

Filed under: Branding, Digital Marketing, Facebook, One to watch, Privacy, Social Media, Social Networks, technology

Welcome to the Rundown Podcast. Here I give and get The Rundown on social media and all things Public Relations and Digital marketing on the web.

Episode 4 of The Rundown Podcast features part two of my discussion of podcasting with communication and podcast rockstars – Shel Holtz (@shel) and Neville Hobson (@jangles) from the For Immediate Release series of podcasts. They recently released the results of their listener survey, which spurred a detailed discussion of podcasting past, present and future…

I also welcome back Ashley Mead in a new segment I’ve dubbed: Calling You – at a Moment’s Notice! Ashley’s got an interesting new hobby that really gives you the perspective from 15,000 feet.

The Rundown with Shel Holtz and Neville Hobson – Part II

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Join the show and send audio or text comments, suggestions and complaints to:

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Show Notes

• 00:00 Music by Me
• 00:40 Welcome
• 01:19 Calling You – at a Moment’s Notice! Starring Ashley Mead
• 04:50 Segue into the podcast discussion with Shel Holtz and Neville Hobson
• 04:56 Podcasting as niche vs widespread adoption for podcasts
• 05:55 Podcast Community Catalyst
• 08:00 Global podcast perspective
• 08:55 Podcast education
• 10:41 Podcast technology vs. podcast disinterest
• 11:44 Audio Blogging
• 13:57 Rise of Video Blogging
• 14:20 Big Media – independent podcasters vs. mainstream media
• 17:24 What is podcasting really vs. what is podcasting ideally
• 18:21 State of podcasting
• 19:50 Podcasting is dead
• 21:51 Where can we find them?
• 22:22 Break
• 22:29 Farewell
• 22:51 Mr. Media rolls us out.

Don’t hesitate to send in audio or text comments, questions, feedback and anything else that suits your fancy. I reserve the right, of course, to play or read any and all of your comments as well as delete them without a second thought. But don’t let that stop you from giving it a shot!

Please let me know what you think via email or leave an audio comment at: +1 206.337.3731.

Posted in Podcast, podcasting, The Rundown Tagged: Ashley Mead, Neville Hobson, Shel Holtz, skydiving

Impacting The Sales Cycle with Social Media. Talking with David Meerman Scott In this podcast Steve Farnsworth talks with noted new media marketing thought leader David Meerman Scott about impacting your sales cycle, weather social media is appropriate for a niche market, and talking your social media program beyond Facebook and Twitter. Audio Highlights How [...]