Think Digital!

Posts Tagged ‘Launch’

socialmediamanchester.ning.com Thanks again to our esteemed surgeons Adrian Slatcher, (@adrianslatcher) Senior Digital Development officer, MDDA Chair Katie Moffat, (@katiemoffat) Social media consultant, organiser of Manchester Twestival and Manchester Digital council member, trainer for eConsultancy Nigel Barlow, (@nigelbarlow) Freelance journalist, co-founder of hyper-local news site for Manchester, Inside the M60 Matt Hackett, (@mattorchard) Manager, Digital & Marketing Recruitment Team at Orchard Sarah Hartley, (@foodiesarah) Local launch editor for The Guardian

Author: realfreshtv

Duration: 13

Published: 2010-05-12 15:47:11

Short video clip from May Manchester Social Media Surgery

Incoming search terms for the article:

• manchester operation video clips

I was reading about Google TV which comes on the heels of all the iPad buzz which comes on the heels of the new Verizon Incredible launch and so on ….

All these efforts seem to transcend the desire to sell a device. It seems that these devices are designed to fight for the  digital fidelity of “Judy Consumer”. In essence, these companies want her to commit to a monogamous, long term relationship with them as the sole provider of all of her communications, commerce and content consumption.

These are pretty high stakes for “Judy Consumer” since it is not just about buying a product – it is about making a long term commitment.

My advice to “Judy Consumer” – proposals for a long term relationship may sound seductive but choose wisely – breaking up is not so easy to do.

Judy Shapiro